LEAD GENERATION • GO-TO-MARKET STRATEGY • PRODUCT DEVELOPMENT
Eventual wanted to pivot from creating software developer tools to service business operations. I led go-to-market initiatives, translating AI automation capabilities into clear enterprise value. Directed cross-functional collaboration across product, design, engineering, and executive leadership to position eventual as a leader in AI automation services as they developed a broader user-focused automation platform.
IN PARTNERSHIP WITH:
Sam Goodwin, Founder and CEO
3 Person Dev. Team
LEAD GENERATION SITE DEVELOPMENT
After multiple rounds of user interviews, we designed and launched a conversion-focused website. We created industry pages, business department pages, and product/service callouts rooted in customer values to drive leads from LinkedIn.
B2B SALES
Supported business development by planning event and conference schedules, developing sales collateral that communicated complex AI solutions with clarity, and creating standardized client onboarding processes to improve the transition from sales to implementation.
We started with local networking communities to generate new client contacts. These groups provided access to diverse industries and a wide range of decision makers, leading to partnerships with financial services, HR managed services, and marketing agencies.
PRODUCT DEVELOPMENT
Partnered with front-end and back-end engineering teams to translate client project requests into intuitive feature designs that balanced usability and technical feasibility.
